Sophie West is a seasoned commercial manager with extensive experience in retail and customer activation. Currently serving as the Commercial Manager at Retail Marketing International since February 2023, Sophie has held diverse roles across notable companies including Quadient, Mars, Camelot, and Royal Caribbean International. Key responsibilities have included instore and digital activations for major retailers such as Tesco, Sainsbury's, and Asda, as well as account management and business development. Sophie's career began in sales management at Tactical Solutions, and the educational foundation was established with a Bachelor of Applied Science in Psychology and Counselling from the University of Derby.
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