Annisa Arishti has a diverse work experience across various companies and roles. Annisa worked for Road as the Head of Growth Marketing starting in 2023. Prior to that, they had a significant tenure at Philips, where they held multiple positions including Market Partner for EMEA, Global Media Performance Director, Global Social Lead, Global Social Media Manager, and Global Community Manager. Annisa was responsible for various aspects of digital marketing and e-commerce, such as media investments planning, social media marketing enablement, and developing social ecosystems. Before joining Philips, they worked as a Communications Consultant at Leap Communications and as a PR Consultant at Ketchum Pleon. Annisa also has experience working at Australia New Zealand Bank (ANZ) as a Marketing Communications Coordinator, Marketing & Product Development Officer, and Merchant Relation Officer.
Annisa Arishti holds a Bachelor's degree in Communication from Universitas Gadjah Mada (UGM) and an MBA in Business Administration from the University of Amsterdam. Annisa has also obtained additional certifications in various fields, including Marketing Tools, Acting Decisively, Augmented Reality Marketing, Building Resilience, Creating a High Performance Culture, Design Thinking, Embracing Unexpected Change, Growth Marketing Foundations, Leading Your Team Through Change, Marketing Strategy, Competitive Intelligence, Metaverse and NFTs for Marketing, Strategic Thinking, and Change Management from LinkedIn. Additionally, they have a certification in Google Analytics from Google.
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