Cris Espela

Cris Espela is an experienced marketing professional with a strong background in merchandising and trade marketing. Currently serving as Marketing Manager at Robinsons Land Corporation since September 2020, Cris is responsible for the planning and implementation of marketing programs for Robinsons Malls and Robinsons Movieworld. Prior experience includes role as Merchandising Manager at JS Unitrade Merchandise, overseeing the management of merchandisers and trade marketing activities, and Senior Merchandising Officer at Digitel Mobile Philippines, Inc., where responsibilities included coordinating merchandising efforts, budget management, and in-store marketing initiatives. Earlier experience at Unilever encompassed promo planning and structural merchandising coordination, complemented by an internship at DM9JaymeSyfu. Cris holds a dual degree in AB Psychology and BS Commerce in Advertising Management from De La Salle University.