Catherine Banks

Catherine Banks has had an extensive career in digital marketing and strategy. Catherine is currently working as the Director of Digital Marketing & Strategy at Roc Nation since 2022. Prior to this, Catherine founded their own consulting group, Productive Mood, in 2019, where they specialized in digital marketing, social media strategy, content creation, and creative collaboration.

Catherine also has experience working at Roc Nation from 2015 to 2019, where they held the role of Director of Brands Digital Marketing & Strategy, as well as Digital Marketing Manager. Before Roc Nation, they worked as a Digital Media Strategist at Reindeer from 2013 to 2015.

Earlier in their career, Catherine worked as a Digital Media Buyer at Regan Mercantile, LLC from 2010 to 2013, where they planned and negotiated digital marketing buys and analyzed data to optimize ROI. Catherine also worked as a Display Media Analyst at Innovation Interactive | DENTSU from 2008 to 2010, and as an Online Advertising Specialist at AOL in 2008.

Catherine's experience also includes roles at Microsoft as a Client Services Coordinator and Software Test Engineer from 2005 to 2008, Paragon Sports as an E-Commerce & Design Associate in 2005, and the National Institutes of Health as a Research and Development Intern in 2005.

Throughout their career, Catherine has developed strong skills in digital marketing, social media strategy, content creation, and advertising, and has consistently contributed to the success of the companies they have worked for.

Catherine Banks completed their education in a chronological manner. Catherine started by earning an Associate of Arts and Sciences (A.A.S.) degree in Advertising and Marketing Communications from the Fashion Institute of Technology in 2010-2011. Catherine then pursued a Bachelor's degree in the same field from the same institution, graduating in 2011-2013. Prior to that, they had obtained an Associate of Applied Science (A.A.S) degree in Computer Information Systems from Sullivan County Community College between 2002 and 2005. Catherine also holds a certification in Yoast Basic SEO from Yoast.com, although the exact time of obtaining the certification is not specified.