Rodrigo Cedeño

Rodrigo Cedeño is a seasoned professional with extensive experience in corporate sales and marketing management across multiple industries. Currently serving as the Corporate Sales and Marketing Director at ROCCA since November 2016, Rodrigo oversees corporate marketing for over 35 brands and is responsible for strategic planning, financial forecasting, legal affairs management, and talent development. Prior roles include Country General Manager at Publimovil, where Rodrigo focused on strategic growth and operations alignment, and Regional Operations and Commercial Director at Color Vision, emphasizing market expansion and sales strategy. Educational qualifications include an MBA in Marketing from INCAE and various degrees in Industrial and Electronic Engineering.