Matt Rice

Matt Rice is a seasoned professional in the powersports industry, currently serving as the Powersports Product Director for MSR race and off-road motorcycle gear lines at Rocky Mountain ATV/MC since November 2022. Prior to this role, Matt Rice spent a decade at Western Power Sports (WPS), where responsibilities included Product Development Director for various lines such as Street and Snow, as well as serving as Creative Director and Sr. Lead Industrial Designer. Earlier experience includes roles as a Senior Industrial Designer at Flow International Corporation and an Industrial Designer at Vornado. Matt Rice began the career as an Industrial Design Intern at Origin Design. Educational qualifications include a Bachelor of Fine Arts in Industrial and Product Design and a Minor in Manufacturing Engineering from Brigham Young University.