Laura Croney

Laura Croney is a seasoned media planning and revenue management professional with extensive experience in the television and VOD sectors. Currently serving as a Manager in Media Planning & Inventory at Rogers Sports & Media since October 2018, Laura oversees various aspects of revenue management, including audience forecasting, pricing analysis, and competitive market assessments. Prior experience includes roles as an Analyst at Rogers Media Inc. and a Team Lead at ShawMedia, where Laura specialized in audience tracking, inventory monitoring, and interdepartmental communication. Earlier career positions include Media Buyer and Media Assistant at PHD, focusing on major and minor media buys, and an internship at OMD as an Assistant Strategist. Educational qualifications include an Advanced Advertising Diploma from Durham College, a Digital Analytics certification from George Brown College, and specialized training in teaching and new parent education. Proficient in numerous software tools, Laura is dedicated to team growth and development in the media landscape.