Elizabeth Buchanan

As Chief Commercial Officer, Elizabeth Buchanan leads the strategy and execution for Rokt’s marketing, people, and new business departments. Elizabeth was one of the founding team alongside her husband Bruce (CEO) when Rokt was formed in 2012.

Elizabeth has had a distinguished career in the technology, digital and marketing/advertising industries with more than 20 years of experience with major brands including Yahoo!, Uber and WPP.

Elizabeth most recently held the office of President, Global Transformation at OMD, part of Omnicom. As a member of the OMD Global EXCO, Elizabeth shared the responsibility for 11,000+ employees in 100+ markets around the world managing $43b+ of media spend for clients including Apple, PepsiCo, Nissan, Intel and Bacardi. Elizabeth is also a proven entrepreneur having founded The White Agency in Australia, which she built from a startup into the most revered digital agency in the country. Under Elizabeth’s leadership, they were responsible for the full-service digital needs for Australia’s largest clients including Telstra, Coca-Cola South Pacific, and Commonwealth Bank. Elizabeth successfully exited The White Agency when she sold it to STW Group, now WPP, and it continues to thrive today.

In addition to her role at Rokt, Elizabeth currently holds board positions with the NGO Vital Voices Global Partnership and S4 Capital (LON: SFOR).

Elizabeth lives in Brooklyn New York with her husband and four of their five children (one has already flown the nest!).