Nami Choe

Nami Choe currently serves as VP of Analytics & Experimentation at Rokt since June 2023. Previously, Nami held the position of Director of Marketing Data Science Americas at Google from January 2015 to June 2023, where Nami provided thought leadership on media effectiveness, focusing on attribution modeling and incrementality within privacy regulations. Nami also served as Senior Director of Advanced Analytics and Research at Ralph Lauren, overseeing global analytics for the brand's online and retail presence from June 2012 to December 2014. Earlier roles include Senior Director/Partner in Marketing Analytics at Ogilvy, where Nami managed multi-channel marketing programs and collaborated with major pharmaceutical clients, and Manager of Advanced Analytics at Digitas LLC, optimizing marketing strategies for various high-profile companies. Nami Choe holds a Master of Science in Biostatistics from Columbia University and a Bachelor of Arts in Sociology from William & Mary.