Sarah Jakubowski

Sarah Anderson is an accomplished Ad Research Lead at Roku, with extensive experience in qualitative research, overseeing significant ad revenue and delivering over 120 studies annually. Expertise includes collaboration with sales and marketing teams to leverage data for audience insights and the development of innovative measurement offerings. Previously at Nielsen, Sarah excelled as a Senior Analyst in Marketing Mix Modeling, analyzing multi-million dollar campaigns and guiding junior modelers. Early career experience as a Digital Marketing Analyst at imagination. emphasized digital campaign management and optimization. Sarah holds a Bachelor of Science in Business Management from Northern Illinois University and has further educational qualifications from Roosevelt University.