Zifei Li

Zifei Li is a prominent Global Digital Research Director and Asia Region Head at RONIN International, where responsibilities include overseeing digital research operations and establishing the digital research department since 2019. With a strong background in digital strategy and data collection operations, Zifei has developed methodologies related to social media in market research and has managed various facets of data collection outsourcing. Prior experience includes architectural roles at Tsinghua University and THCA Architectural Design and Consulting Institute Co., where Zifei was involved in significant projects such as the Wanda Business School and Z-Tower. Zifei holds a Bachelor’s Degree in Architecture from Tsinghua University.