Jhoanna Torres has an extensive background in the floral industry, currently serving in Procurement Management at Rosaprima since June 2013, responsible for flower purchasing and supplier management. Previous roles at Rosaprima include Head of Fulfillment, where leadership over a team of 12 facilitated the transition from a sales department to an area management structure, and leadership in the purchase of various summer flower varieties from Ecuador, Colombia, and Peru. Jhoanna's earlier experience at Flores de Tumbabiro from May 2008 to November 2012 involved the commercialization of summer flowers globally, including markets such as the United States, Canada, and Russia. Jhoanna holds a Master's degree in Business Management from IDE Business School and a degree in International Trade Engineering from Pontificia Universidad Católica del Ecuador, complemented by an Executive MBA.
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