Manuel Garcia-Garcia

Manuel Garcia-Garcia is an experienced professional specializing in customer development and sales management within the food and beverage industry. Currently serving as a Senior Customer Development Leader at ROSHEN Confectionery Corporation since February 2022, Manuel previously held positions such as Key Account Manager at Nestlé, where responsibilities included P&L management, sales target achievement, and trade marketing activities. Prior experience includes a Trade Marketing Manager role at PepsiCo overseeing trade channels and promotional strategies, as well as a Regional Sales Manager position at Alliance Georgia Ltd. managing market trends and product launches. Manuel began career development in sales support roles at GMS Ltd and Siesta Ltd, alongside earlier experience in accounting. Educational qualifications include degrees in Business Administration, Accounting International Standards, and Automated Systems of Control and Data Processing.