Gesa Kracke

Gesa Kracke is an experienced professional in brand management and marketing, currently serving as Assistant Brand Manager at Rotkäppchen-Mumm since September 2022. Previously, Gesa held the position of Shopper Marketing Intern at JACOBS DOUWE EGBERTS, where responsibilities included organizing and analyzing national and customer-specific activations for the German food retail sector. Gesa completed a graduation project at Raiffeisen-Warengenossenschaft Niedersachsen Mitte eG, focusing on developing brand awareness for new customer acquisition, and has gained diverse experience in human resources and communication, ESL teaching, and student mentorship. Gesa holds a Master of Arts in Marktorientierte Unternehmensführung from Hochschule Landshut and a Bachelor of Business Administration in International Business and Management from Hanzehogeschool Groningen, supplemented by a minor in International Business & Culture from Tecnológico de Monterrey.