Simon Frazier

Simon Frazier is an experienced marketing and research professional currently serving as the Head of TouchPoints Marketing & Data Innovation at the Institute of Practitioners in Advertising since April 2015. In this cross-industry role, Simon collaborates with agencies, media owners, and industry bodies to enhance the utilization of research data across various sectors, while also managing the marketing and communication efforts for TouchPoints. Simon has extensive experience in research and marketing, having held multiple roles at Route Research Ltd. since June 2015, including IPA Action Group Representative, and previously worked as an Account Manager at Reach plc from October 2011 to March 2015, focusing on business revenue generation in the advertising sector. Simon Frazier holds a Master of Arts in Sociology and Anthropology from the University of Sussex and a Bachelor of Arts in Human Geography from the University of Brighton.