Alex Williams

Alex Williams started their work experience as a Professional Touring Musician in 2017, where they performed internationally with various major music artists and built a strong fanbase through social media marketing and live performances. In 2020, they became the Owner and Director of Marketing at Allegra Music Academy, overseeing the operations of a music education studio. In 2021, Alex founded the Go Further Music Foundation, raising funds for underserved music education and sponsoring students' lessons. They also worked as a Product Ambassador and Social Marketing Collaborator for Rowdy Energy, promoting the brand at retail events and introducing their products to music academy clients. In 2022, Alex became a Product Ambassador and Social Media Collaborator for Positive Grid, curating content and increasing brand awareness through event marketing. Prior to their music-related roles, Alex worked as a Specialist at Apple, providing customer service and product knowledge.

Alex Williams attended Berklee College of Music from 2013 to 2017. During this time, they pursued a Bachelor of Arts degree in Music Business Management & Marketing with a focus on Guitar Performance.