Virginia Gaffney

Virginia Gaffney is an accomplished marketing professional with extensive experience in both leadership and digital innovation within the non-profit and corporate sectors. Currently serving as Senior Manager of Marketing at the Royal Canadian Mint, Virginia leads a high-performing team and provides strategic direction for B2B and B2C marketing campaigns. Over nearly two decades at Canadian Blood Services, Virginia held various leadership roles, including Acting National Director of Digital Innovation & Transformation, where Virginia managed complex integration efforts to enhance customer experience and drive digital transformation. Virginia's career also includes significant contributions to Canadian Red Cross in fundraising and communications. Educational qualifications include certificates in Mobile and Web User Experience Design, Digital Analytics, and a Bachelor of Science in Biology/Psychology.