Sebastiaan Hoogendoorn

Manager National Sales & Accountmanagement at Royal FloraHolland

Sebastiaan Hoogendoorn is an experienced professional in the horticultural sector, currently serving as the Manager National Sales & Accountmanagement at Royal FloraHolland, overseeing a team of 17 senior professionals with a portfolio valued at 8 billion euros. With a diverse background, Sebastiaan has held various positions including Manager Global Sourcing Services, Commercial Manager for East Africa, and Product Market Manager, focusing on service development, turnover growth, and market-oriented team transition. Previous roles at Tuincentrum Werkhoven involved general management across finance, sales, and HR, while consultancy experience at Atos Consulting concentrated on cost management in the banking sector. Sebastiaan holds a Master’s degree in Technical Business Engineering and Management from the University of Twente and further education from VU Amsterdam.

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