Peter Schmidt A.

Peter Schmidt A. is an accomplished professional with extensive experience in trade marketing, customer innovation, and business development. Currently serving as Commercial Partnership Manager at Royal Unibrew since January 2016, responsibilities include managing trade marketing activities for over 30 FMCG brands, leading customer projects, and developing route-to-market plans. Prior roles include Head Of Event and Business Development Manager, where Peter oversaw sales teams, key account management, and budget development. Previous experience includes positions at Very Agency, where responsibilities spanned senior client consulting, brand activation, and business development across Nordic markets. Peter's career also includes leadership roles in operational management and marketing at SN ApS and The Lot Restaurant & Nightclub. Educational qualifications include a Master’s degree in Marketing Design, Communication & Management and a Bachelor’s degree in Business Administration from Copenhagen Business School.