Michael Place

Michael Place is an experienced professional in the automotive industry, currently serving as the Country Manager for BYD at RSA since November 2022. Previously, Michael held the position of Sales and Network Manager at Kia Finland from September 2019 to October 2022, focusing on sales volume, profitability, and stakeholder satisfaction while developing partnerships within the dealer and service network. Before that, Michael worked as a Dealer Account Manager at Ford Credit, where responsibilities included enhancing finance penetration and maintaining dealer relationships. Michael's tenure at Ford Motor Company featured roles as Brand Manager for passenger cars and Brand Specialist, emphasizing strategic brand management and market analysis. Early career experiences include a Sales Officer role at DSV and leading tutoring affairs at the Student Union of the University of Vaasa. Michael holds a Master’s degree in International Business from the University of Vaasa and a Bachelor’s degree in Management & Organizations, along with additional studies at Uppsala University and Taideteollinen korkeakoulu.