Abtia Pratiwi

Abtia Pratiwi is a seasoned professional in customer relationship management with notable experience in various roles across multiple companies. Currently serving as a Senior CRM Associate at Ruangguru since September 2021, Abtia develops and optimizes communication strategies, manages CRM tools, and conducts detailed data analysis to enhance marketing effectiveness. Additionally, Abtia holds the position of Director of Services CRM at Marka since July 2023. Prior roles include CRM Growth Analyst at PT Astra Digital Internasional and various positions at PT Astra International Tbk, where Abtia focused on campaign management, performance analytics, and supply-demand analysis. Abtia earned a Bachelor's degree in Human Resources Management from Universitas Persada Indonesia 'YAI' in 2015.