Deanna Cowan

Deanna Cowan is a seasoned professional in merchandising and team apparel, currently serving as the Director of Merchandising & Team Apparel at Rugby Canada since February 2015. Cowan oversees all merchandising requirements, retail promotions, strategic planning, and product development, while managing E-commerce platforms and in-stadium merchandise sales. With a strong background in strategic retail forecasting, KPI analysis, and supplier negotiations, Cowan has effectively contributed to revenue objectives and merchandise marketing efforts. Previously, Cowan held various key positions within Rugby Canada, including Senior Manager and Manager of Merchandise & National Team Equipment, and also operated DAC Merchandise & Promotions Consulting. Cowan holds a degree in Sport Management from Durham College, with foundational experience in rugby program administration and project management.