Jarell Cardoza

Jarell Cardoza is an experienced product marketing professional with a diverse background in leading marketing initiatives across multiple organizations. Currently serving as the Director of Product Marketing at Rula since March 2022, Jarell previously held senior and principal roles at The Athletic, focusing on product marketing strategy and competitive positioning. Jarell's earlier experience includes significant contributions at Intercom, Flexport, and Gusto!, where key achievements encompassed customer segmentation research, pricing strategy development, product launches, and the establishment of sales enablement functions. Jarell began the professional journey as a Sales & Marketing Coordinator at PAC Concepts Inc. and gained foundational marketing expertise through internships, including at the American Council on Education. Academically, Jarell holds a Bachelor of Science in Journalism and a Bachelor of Arts in Spanish from The University of Kansas, complemented by international experience from Universidad de Santiago de Compostela.