Jeff Russell

Jeff Russell is CEO of Russell Cellular. In this role Jeff oversees the direction of the company, setting performance goals, growth, and financial strategies as well as leading the Executive Team in the day-to-day operation of the business. Jeff and his wife Kym established Russell Cellular in December of 1993 as a home-based business. A testament to the American Dream, Jeff had the humblest of beginnings selling cellular phones from the trunk of his car and cold-calling businesses. Today Russell Cellular is one of Verizon’s largest and most successful authorized retailers in the nation. For 28 years, Jeff has led the company through exponential growth adding retail stores both organically and through acquisitions to a current count of more than 700 retail locations with more than 2,500 employees operating in 43 states.

Jeff is passionate about the ever-evolving, fast-paced wireless industry and committed to maintaining the family culture of the business and empowering the team to accomplish the mission