Barry Schwartz began their career in 1994 as President - Web Development at RustyBrick, Inc., a New York Web service firm specializing in customized online technology. Theirrole included brand development, web site traffic growth, web site UI and advertising revenue. In 2003, they joined Search Engine Land as News Editor and later became Executive Editor. As Executive Editor, their mission was to provide a single source for readers to locate the most interesting threads covered at the SEM forums. Barry later returned to Search Engine Land as News Editor.
Barry Schwartz attended Baruch College from 1999 to 2002, where they obtained a degree in Marketing Research with a focus on Statistics, Marketing, Economics, International Marketing, and Business Law.
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