Yaroslav Vytrykush

Yaroslav Vytrykush is a Performance Marketing Manager at RX Austria & Germany, responsible for developing and executing media plans, optimizing Paid Search and Paid Social campaigns, and managing media budgets while providing actionable insights on performance. Prior experience includes a role as Junior Account Manager for Paid Search at GroupM Germany, focusing on strategic support and budget management, and as a Werkstudent in Product Marketing at Intershop Communications AG, where market research and competitive analysis were key responsibilities. Yaroslav began a career as a Project Coordinator at Lagom Int, delivering multichannel campaigns. Yaroslav holds a Master's degree in Media Management from Bauhaus-Universität Weimar, a Master's degree in International Economics, and a Bachelor's degree in Applied Linguistics from Lviv Polytechnic National University.