Ana Beatriz Oliveira

Ana Beatriz Oliveira is a seasoned marketing professional with extensive experience in trade marketing, CRM, and digital marketing. Currently serving as Gerente de Trade Marketing, CRM e Mídia at S2 Holding SA since July 2023, Ana has successfully executed a trade marketing plan leading to a 62% increase in brand visibility across 11,000 sales points in Brazil. Previously, Ana held the position of Gerente de Marketing at Grupo SOMA, where responsibilities included developing comprehensive marketing strategies and overseeing digital marketing initiatives. Ana's career also includes significant roles at Hortifruti, Alphabeto, Enjoy, Hotel Caesar Park Rio de Janeiro, and VARIG, showcasing a solid background in CRM, e-commerce, and event coordination. Educational qualifications include an MBA in Marketing and multiple post-graduate degrees in trade marketing and CRM.