Laine Spellman

Laine Spellman is an accomplished marketing professional with extensive experience in leadership roles across various organizations. Currently serving as the Director of Marketing, Communications & Digital Sales at Säästöpankkiryhmä since March 2017, Laine leads a team of 13 and is responsible for marketing strategy, brand development, and digital sales management. Previous positions include Head of Marketing at SATO and Marketing Manager at JCDecaux Finland Oy, demonstrating a strong background in marketing strategy, customer insights, and digital marketing. Laine's educational credentials include a Master of Science in Marketing and Business Administration from the University of Tampere, along with executive education from Aalto University.