Alberto Macciani

Alberto Macciani is an accomplished marketing executive with extensive experience in global brand management and strategy across various industries. Currently serving as the Global Head of Home Brands, DTC, Sustainability, and Communication at Safilo since August 2021, Macciani previously held the position of Chief Marketing Officer at Paysend, leading branding and marketing efforts in the fintech sector. Notable achievements at Unilever include serving as Global Vice President of Household Care, where Macciani drove the strategy for the Sunlight and Cif brands, alongside roles managing operations and brand development across multiple European markets. Macciani's career also includes leadership positions at Findus Italia and Unilever's Italian division, focusing on marketing strategy and innovation. Macciani holds a degree in Business Administration and Management from Università Bocconi.