Sara - Beth Harrison

Sara-Beth Harrison is an accomplished marketing and growth strategist with extensive experience in digital games and subscription services. Currently serving as Head of Growth for Global Digital Games at Spin Master since March 2021, Sara-Beth leads profitable user acquisition for several prominent mobile game brands, including Toca Boca and Sago Mini. Prior roles include Director of Marketing & Growth at Sago Mini, where responsibility encompassed marketing strategies and data analysis, and Director at Hubba, focusing on sales and customer success in a wholesale marketplace. Additional experience includes directing customer acquisition at Toronto Star, managing digital marketing at PC Financial, and various marketing roles at BMO Financial Group and Ticketmaster. Sara-Beth holds an MBA from Dalhousie University and a B.A. Honours in Political Science from Mount Allison University.