Aakershita Sharma

Aakershita Sharma leads the PulseTraQ division, a social media listening service serving the diverse needs of global pharmaceutical/healthcare clients at TheraTraQ. This offering creates value by providing clients with practical and insight-based actionable recommendations which implicate strategies. Her expertise is in helping pharma brands with digital strategy and actionable digital intelligence.

Through PulseTraQ, Ms. Sharma and her team have successfully managed social media listening projects for pharmaceutical companies in diverse disease areas such as oncology, rare diseases (LGS and Dravet’s syndrome), and autoimmune disorders.

She has experience in providing a comprehensive and differentiated suite of social offerings to deliver actionable insights throughout the product life cycle. Offerings include sentiment analysis, patient insights research, identification and profiling of digital KOLs and influencers, competitive intelligence, audience target segmentation, digital analytics (search engine research page (SERP), website traffic review), organic patient journey mapping, patient-reported outcomes research, real-world insights, and covering social media buzz for various conferences (ASH, ESMO, ECTRIMS, ASCO, ASN, and ACR).

Ms. Sharma has ~10 years of experience in social media listening, consulting, and intelligence for the pharmaceutical industry. She has an MS in biotechnology from Bangalore university and has completed an executive MBA from IIM Bangalore.