Lawrence Williams

Lawrence Williams, PhD, currently serves as the Director of Retail Strategy at Salesfloor, focusing on enhancing customer engagements through innovative mobile platforms. As a member of the Canada Regional Leadership Council for the Customer Experience Professionals Association, Lawrence contributes to advancing resources for CX professionals across Canada. Previously, at UserTesting, significant achievements included serving as a Solutions Consultant and Associate Solutions Consultant, alongside substantial contributions to customer education through webinars and thought leadership initiatives. Earlier roles included positions at Blockthrough, Crowdmark, and a tenure as a Visiting Assistant Professor and Course Instructor at the University of Toronto, where Lawrence taught various sociology courses. Lawrence holds a PhD in Sociology, as well as an MA and HBA from the same institution.