Lauren MacLeod

Lauren MacLeod is an accomplished digital marketing professional with extensive experience in managing and optimizing paid media campaigns. Currently serving as the Digital Marketing Manager for Portfolio Growth Marketing at Sallie Mae since November 2023, Lauren leads paid media strategies that enhance return on investment through advanced bid optimization techniques. Previously, as the Paid Media Director at Upgrow, Lauren successfully developed strategic campaigns that significantly increased marketing qualified leads across various clients. With a proven track record in leadership roles at EverConnect and Adtaxi, Lauren has consistently driven growth and revenue while managing high-performing teams. Education includes a Bachelor of Arts in Communication from Suffolk University.