Yelda Caliskan

Yelda Caliskan is a seasoned email marketing professional with extensive experience in driving customer engagement and optimizing marketing strategies across various organizations. As the current Email Marketing Manager at Sallie Mae since September 2022, Yelda leads data-driven initiatives that integrate analytics, finance, and operations to enhance marketing effectiveness. Previous roles include New Media Specialist at T. Rowe Price, where Yelda developed and executed email campaigns, and Email Marketing Coordinator at the American Chemical Society, focusing on campaign migration and optimization. Additionally, Yelda has a strong background in marketing communications, having worked in diverse capacities at BAU International University, Global Policy Institute, and Mentora College. Yelda holds a Bachelor of Science in Business Administration and Management from the University of Utah and an MBA from Bay Atlantic University.