Matt McAdam

McAdam joined BSG with more than 30 years of experience in the merchandising industry. Most recently, he served as Senior Vice President of Merchandising at Family Dollar. Further experience across multiple categories includes CMO at Shopko, EVP of Merchandising at PetSmart, and VP of Merchandise at Kohl's Department Stores. McAdam has led brand turnarounds and executed high growth strategies managing teams across merchandising, marketing, supply chain, and real estate.

In his role, McAdam leads Cosmo Prof to exceed the needs and demands of professional stylists. Utilizing profit data and analytics, he determines how space, inventory, and marketing are distributed to categories and brands. He also leverages insights from the stylist community to serve their evolving needs and better inform Cosmo Prof's assortment strategy.

Additionally, McAdam focuses on exclusive products and brands that meet these new needs and enhance the client experience.