Aurélien Bresson

Aurélien Bresson is a seasoned professional in web marketing and online advertising, currently serving as the CEO of New Rules since January 2020, with expertise in various advertising platforms including Google, Meta, Instagram, YouTube, TikTok, and Snapchat. As Marketing & Customer Communication Manager and Head of Communication at Salveo, Aurélien plays a key role in helping businesses expand internationally. Additional roles include Digital Acquisition Specialist at Cuisines AvivA and Co-Founder & Consultant at The freebird, where Aurélien aids organizations in their marketing strategies and transformation projects. As a founder and trainer at New Rules Academy, Aurélien has developed training programs on digital advertising. Aurélien has also lectured at various institutions and held previous positions, including Shift Digital Manager at Shift Consulting, Co-Founder of VotreTalent, and Digital Transformation Officer at Groupe SEB. Aurélien holds a Global BBA from emlyon business school and has a background in commercial techniques and digital sciences.