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Yasmin Sanders

Managing Director, Australia at Samba TV

Yasmin Sanders has a comprehensive work experience in the media and advertising industry. Yasmin currently serves as an IAB Ad Effectiveness Council Member at IAB Australia since 2021. Prior to that, they were the Managing Director of Samba TV Australia from 2020, where they focused on cross-screen insights and campaign management. As the Founder and Director of Zipp Media Solutions since 2017, they worked with various clients and helped them diversify and grow their revenue through innovative market-first solutions. Before that, they held the position of Senior Director Programmatic TV at AOL Platforms from 2015 to 2017, leading a programmatic TV private marketplace. Yasmin also has experience working at Paramount Australia & New Zealand and Foxtel Media in sales and training roles. Yasmin'sextensive background demonstrates their expertise in media sales, operations, and systems implementation.

Yasmin Sanders obtained a Project Management Certificate from the University of Sydney in 2014. Yasmin also earned a Bachelor's degree in Business from the University of Newcastle in 2001, with a focus on HRM, Marketing, and Advertising.

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