Sonia Martinez

Sonia Martinez is a seasoned marketing executive with extensive experience in leadership roles across various organizations. Currently serving as Chief Marketing Officer at SambaSafety, Sonia specializes in risk management data. Previously, Sonia held the Chief Marketing Officer position at Adaptiva, where responsibilities included strategic planning and market positioning in a new technology market. As Vice President Worldwide Marketing at Changepoint, Sonia led a successful brand reconciliation and alignment strategy that boosted brand awareness. Sonia's past roles also include Vice President of Worldwide Marketing at K2 and Vice President Marketing at UBM Tech, where marketing initiatives drove significant revenue growth. Earlier experience at Avaya and Oracle involved developing integrated marketing strategies and ensuring revenue growth across multiple markets.