Malin Hällström

Malin Herrström is an accomplished communications professional with a diverse background in strategic planning and account management within the media industry. Currently serving as Head of Communications Strategy, Group Strategy Director, and Strategy Director at Goodstuff Communications since January 2017, Malin excels in developing innovative communications and media strategies for clients while actively participating in the company's gender council and leading the book club. Previous roles include Account Director and Account Manager, where Malin successfully led campaigns for notable brands such as Kopparberg and Soreen. Malin's prior experience includes a senior communications planner role at Omnicom Media Group UK, where campaign planning for various high-profile clients was a key focus, as well as a graduate planner buyer role earlier in the career. Malin holds an MA (Hons) in Management from the University of St Andrews.