Tia Roqaa

Tia Roqaa is an experienced professional in brand partnerships and public relations, currently serving as a Senior Brand Partnerships Manager at Sampl since January 2025, where Tia focuses on targeted sampling campaigns with measurable outcomes. Previously, Tia held the position of Head of Commercial Partnerships at zeno Health Group from May 2024 to January 2025, and founded Roccabox, a prominent UK beauty subscription box, serving as CEO from February 2017 to June 2022. Tia's extensive background also includes roles as Public Relations Manager at Neom Organics London, PR and Social Media Manager at Panache Lingerie Ltd, Account Director at Roqaa PR, and Account Executive at The Communications Store, showcasing a strong track record in managing PR strategies and fostering brand engagement across the beauty and fashion sectors.