Alison Babb

Alison Babb (McKinnie) is a seasoned product marketing professional with extensive experience in diverse roles across various industries. Currently serving as a Senior Product Marketing Manager at Sandboxx since March 2022, Alison specializes in translating complex technical concepts into relatable narratives for users while conducting market research and developing buyer personas. Prior to this, Alison held the position of Product Marketing Manager at Trelora Real Estate from January 2021 to March 2022, where responsibilities included developing a national marketing strategy and optimizing lead generation campaigns. Previous roles encompass product marketing management at University of Iowa Health Care and Pathfinder Systems Incorporated, as well as a communications specialist position at Rockwell Collins. Alison holds a Master of Arts in Public Relations, Advertising, and Applied Communication from the University of Cape Town and a Bachelor of Business Administration in Marketing/Marketing Management from the University of Northern Iowa.