Ratko Bozovic has a diverse range of work experience in the field of marketing and user acquisition.
Ratko currently works at Sandsoft Games as the VP of Marketing, responsible for managing user acquisition, product and corporate marketing, creative production, and platform partnerships. Prior to this role, they were the Head of Marketing at Sandsoft Games, where they built and managed a marketing team and oversaw UA, product and corporate marketing, PR, and platform partnerships.
Before joining Sandsoft Games, Ratko Bozovic worked at GameHouse as the Director of Growth, where they led a team in driving the growth of their mobile gaming business. Ratko was involved in various aspects of marketing, including product marketing, user acquisition, data analysis, market research, engagement, and monetization. Ratko also served as the Director of User Acquisition, responsible for managing global mobile marketing efforts and building the infrastructure for promotion, engagement, and monetization of their mobile games.
Prior to their time at GameHouse, they worked at Nordeus as a User Acquisition Manager. Ratko played a key role in transitioning the Facebook game, Top Eleven, to mobile platforms and was responsible for advertising, promotion, content marketing, and new user acquisition.
Ratko Bozovic has also worked as an External Marketing Consultant at Stackry, where they developed a launch strategy for a parcel services startup, leveraging content marketing and multiple user acquisition channels. Additionally, they worked as an Online Marketing Manager at Labeley, where they conceptualized and executed the promotion of a US online label printing startup using various marketing channels and SEO strategies.
Earlier in their career, Ratko Bozovic worked as an Online Marketing Manager at Vectorian Inc., where they were responsible for marketing and sales activities on the international market. Ratko significantly grew the number of downloads and website traffic during their tenure. Ratko also provided online marketing services for SMBs through their own website, offering services such as Adwords advertising, SEO, copywriting, content and influencer marketing, video editing, and WordPress design and optimization.
Overall, Ratko Bozovic has a strong background in marketing, user acquisition, and growth strategies, with experience in both the gaming industry and various other sectors.
Ratko Bozovic has a degree in Economics and Marketing from the University of Belgrade, where they obtained a Dipl.Ecc. degree. Additionally, they have completed two certification courses in Tableau: Tableau Desktop II: Intermediate course and Tableau Desktop III: Advanced course, both from Tableau, in April and May 2021, respectively.
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