Craig Saling

Craig Saling is an accomplished executive with extensive experience in customer support, marketing, and sales across various industries. As CEO and CTO of Santa Barbara Cash Register since March 2009, Craig has focused on bridging the customer support gap between traditional call centers and local services. Prior to this role, Craig served as a Marketing Programs Specialist at Citrix Online, where significant improvements were made to the GoToMeeting close ratio. With a background that includes positions at First Data Merchant Services, ADP, tw telecom, and Cox Communications, Craig possesses a strong track record in sales management and workforce optimization. Craig's educational credentials include a Design Thinking Boot Camp from Stanford University and a Business Administration program from Santa Barbara City College.