Carlos Alberto Parente

Carlos Alberto Parente is an accomplished executive with extensive experience in marketing and management. Currently serving as the Marketing Director at São Paulo Turismo S.A. since January 2017, Carlos also holds the position of President at Nextrend since October 2001, overseeing company operations and client relations. Previous roles include President at Propeg, where Carlos focused on business development in Brazil and Latin America, and Vice President at J. W. Thompson, responsible for development and acquisitions, notably managing a government account for the first time in Brazil. Early career experiences include leadership positions at Better Comunicação and SGB, and media roles at Norton Publicidade and AlmapBBDO. Carlos holds a Bachelor's degree in Psychology from Faculdades Metropolitanas Unidas and a Bachelor's degree in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing.