Cédric Rippstein

Cédric Rippstein is an experienced marketing professional currently serving as the Marketing Lead for Cloud ERP, AI & Sustainability at SAP since February 2019. In this role, Cédric oversees the development and execution of demand generation plans in collaboration with various departments including CTO, CSO, Sales, and Business Development. Cédric has also been nominated for the SAP Catalyst Program, aimed at fostering a diverse talent pool. Previously, Cédric held marketing lead positions focusing on the Business Technology Platform and Customer Experience, contributing significantly to SAP's value proposition and long-term strategy. Earlier professional experience includes roles at IEB Medien AG as a Commercial Employee and an internship at dormakaba. Cédric holds a Bachelor's degree in General Management from ZHAW School of Management and Law.