Tracey Craft

Tracey Craft is an accomplished marketing and content strategy leader with extensive experience across prominent technology companies. Currently serving as Vice President of Customer Experiences at SAP, Tracey previously held several key positions at Microsoft from 2013 to early 2024, including Senior Director of Content and SEO for the Global Demand Center and Director of the Brand Content Studio in Commercial Cloud Marketing. Tracey has a strong background in digital marketing, content development, and SEO, demonstrated through leadership roles at Pen to Paper, Amazon.com, and Washburn Communication, among others. In addition to industry roles, Tracey has contributed to academia as an adjunct instructor at San Diego State University and an affiliate associate professor at the University of Washington. Tracey's educational credentials include an M.B.A. in Marketing from Washington State University and multiple degrees from the University of Washington in fields related to technical communication, English, user-centered design, and human-centered design.