Heidi Veire

Senior Manager of Engagement at Sapphire Digital

Heidi Veire has a diverse work experience in various industries, including healthcare, hospitality, and travel. Heidi'smost recent position is as a Senior Manager of Engagement at Sapphire Digital, where they lead engagement strategies for strategic health plan accounts. Prior to that, they worked at Icario as a Program Performance Manager, designing consumer strategies for health care plans to increase member engagement.

Heidi also has extensive experience in the hospitality industry. Heidi worked at Radisson Hotel Group as a Director, where they managed global B2B loyalty and training & employee engagement programs. Before that, they held the position of Director, Global Business-to-Business Loyalty, where they developed and managed loyalty and marketing programs for the company.

Earlier in their career, Heidi worked at Carlson Rezidor Hotel Group as a Director of Program Development & Training, where they led the creation and execution of strategies to enhance member and franchisee engagement. Heidi also worked as a Product Manager and Channel Marketing Strategy Manager at the same company, focusing on program strategies, marketing plans, and digital marketing.

Prior to Carlson Rezidor Hotel Group, Heidi worked at MLT Vacations as a Product Manager, managing land product lines and overseeing product operations.

Overall, Heidi Veire has a strong background in program management, member engagement, and marketing strategies across different industries.

Heidi Veire has an education history that includes attending Nettleton College, where they pursued an Associates Program in Tourism and Travel Management. The specific years of their attendance at Nettleton College are not provided. In 2020, they enrolled at Florida Atlantic University and completed a Hospitality & Tourism Management Certificate. No specific field of study is mentioned for this certificate. In addition to their formal education, Heidi Veire has obtained several certifications. Heidi earned a Certified Professional Project Manager (CPPM) credential from the University of St. Thomas - Opus College of Business in April 2021. Heidi also obtained a Fundamentals of Business Travel Management - Certification from GBTA | Global Business Travel Association in March 2021. Additionally, they have acquired several marketing-related certifications, including Marketing Tools: Digital Marketing from LinkedIn in November 2020, as well as B2B Marketing Foundations and Email Marketing: Strategy and Optimization, both also from LinkedIn, in October 2020.

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