Sarita V.

Senior Marketing Specialist at SAS Institute

Sarita V. is a Senior Marketing Specialist at SAS, where responsibilities include leading marketing strategies, brand management, demand generation, and digital marketing initiatives. Prior experience includes a role as Marketing & Innovation Manager at Cognizant, focusing on regional marketing efforts, account-based marketing, content development, and digital marketing campaigns. Sarita also served in various presales and technical roles, including Senior Presales Consultant at Tech Mahindra, IT Technical Analyst at Tata Consultancy Services, and Software Engineer roles at HSBC and Satyam Computer Services Limited. Educational credentials include an Advanced Program for Marketing Professional from the Indian Institute of Management, Calcutta, a Post Graduate Diploma in Human Resources Management from Symbiosis Institute of Management Studies, and a Bachelor of Engineering in IT from the University of Mumbai.

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