William Brunzell

William Brunzell is an experienced professional in customer research and quantitative analytics, currently serving as the Customer Research Manager at SAS - Scandinavian Airlines since August 2021. In this role, William conducts primary research for product development, marketing, and brand strategy, utilizing techniques such as MaxDiff, Conjoint, and A/B testing, alongside customer satisfaction and journey mapping. Prior to SAS, William held the position of Head of Quantitative Analytics at United Minds, where responsibilities included product and service development, brand measurement, and survey design. William's educational background includes a Master's Degree in Behavioral Economics from the University of Warwick and a Bachelor's Degree in Marketing from Stockholm University, complemented by earlier studies at the University of Gothenburg and Fässbergsgymnasiet.