Yvonne Lwee

Yvonne Lwee is an experienced social media and communications professional with a diverse background in managing digital strategies and brand positioning. Currently serving as the Group Social Media Manager at sass & bide since February 2023, Yvonne oversees social media strategies for multiple brands, including David Lawrence and MARCS. Prior to this role, Yvonne contributed as a Social Media Manager at Go-To Skincare Pty Ltd, where a data-driven approach led to significant follower growth. Yvonne also held the position of Social Media Manager at THE ICONIC, providing leadership to a five-member team and implementing influencer marketing strategies. Earlier experience includes roles such as Brand Communications Manager at Noni B Group and Senior PR & Communications Executive at Melium Sdn Bhd, demonstrating proficiency in public relations, advertising, and strategic communications. Yvonne's career began as a PR Account Executive at Strategic Public Relations Group and an Editorial Intern at BluInc Media Sdn. Bhd., following the attainment of a Bachelor's Degree in English Language and Communications from UCSI in 2010.